The five places your funnel leaks money (and how to plug them)
Most funnels do not have a traffic problem. They have five small, boring leaks that together throw away more than half the revenue the ads paid for.
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Funnels
Video
Why your video ads die in the first three seconds
Retention curves are brutally honest. Here is what we learned from cutting several hundred short-form ads, and the four hooks that keep earning their keep.
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Web
A realistic guide to making a WordPress site genuinely fast
No magic plugin. Just the six changes that move Core Web Vitals on a real client site, in the order we make them.
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Strategy
Positioning is a decision, not a workshop output
If your positioning statement could be pasted onto a competitor's site without anyone noticing, you have written a description, not a position.
Coming soon
Paid Media
What we learned running 400 creative tests in a year
Most of them lost. The pattern in the ones that won had almost nothing to do with production value and everything to do with specificity.
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Culture
Hiring for potential: what newcomer talent taught us
Half our team arrived in Canada in the last five years. Here is what changed in how we interview, onboard and train because of it.
Coming soon