Saib Consultancy Ltd — immigration consultancy.

Saib had a strong reputation and a steady stream of referrals, but their website worked against them. Seven service pages competed for attention, the enquiry form asked for eleven fields before anyone knew whether they qualified, and the copy read like legislation. Prospects were arriving from search, reading for forty seconds, and leaving to call somebody else.

We rewrote the whole proposition around eligibility — the only thing a prospective applicant cares about on their first visit. A three-question eligibility check replaced the enquiry form and became the top of the funnel. Everything after it was sequenced: an instant summary email, a plain-language explainer of the process, and a booking link that appeared only once the visitor had a reason to use it. In parallel we refreshed the identity so the brand looked as established as the practice actually was.

Booked consultations more than tripled within a quarter, and because the eligibility check filtered poor-fit enquiries before they reached a consultant, the team spent their calls on people who could actually be helped. Cost per qualified lead fell by almost half and the whole engagement paid for itself inside three months.