Silver Cab Online — ride booking platform.

Silver Cab were competing with companies whose app-install budgets are larger than their annual revenue. Their site took six seconds to load on mobile, the app store links were buried two clicks deep, and there was no reason for a rider who used them once to ever come back.

We rebuilt the site as a static front end with a sub-second load, put the install call-to-action in the first viewport on every page, and matched the store listing copy to the ad that sent the visitor there. Then we built the part their competitors ignore: a retention loop of ride receipts, local driver stories and a simple loyalty offer, delivered by email and push.

Forty-one thousand installs in the first year without outspending anyone, a 4.8 average store rating driven by the review prompts we built into the post-ride flow, and more than double the repeat booking rate they started with.